Intermodal container advertising has become a reality with ICEPICK’s Intermodal Container System. The corrugated walls of these containers in the past have provided a poor surface for any form of advertising, save for a hard to read wavy logo.

With the introduction of ICEPICK’s Intermodal Container System new possibilities in using these containers as an advertising medium has emerged. Whether on a chassis, train are placed at an event, these units provide an incredible opportunity to display interchangeable large format billboard messaging. The patent pending system is an exclusive of ICEPICK Media.

The ability to place large readable messaging on the side of these containers has opened the door to Intermodal container advertising. Intermodal container advertising may become one of the newest, innovative ways to leverage this real estate as a promotional medium.
 
Truck side advertising

Truck side advertising is big, bold and impactful. Offering the lowest CPM, it has become a vital consideration in brand recognition marketing strategies.  

Truck side advertising now reaches a new level of sophistication with the ReGripp™ system. Cost effective interchangeable messaging that can minimize the down time of fleets has been the dream of many marketing firms. The day has come when time sensitive, promotional campaigns can be incorporated into truck side advertising. Truck side advertising no longer is restricted to just brand promotion or long-term messaging. Contests with drive-to-web, seasonal promotions and targeted time sensitive messaging can now be part of your fleet graphics.

The ReGripp™ system offers flexibility, ease of interchangeability and big bold graphic impact that allows your creativity to flow. Marketing departments are seeing this as a bright new medium to explore. Seasonal promotions and advertising campaigns can now extend to using large scale truck and trailer graphics as part of the mix. These mobile billboards are incredibly effective in bringing marketing messages to the eyes of the consumer, and have become an integral component of promotional and marketing strategies.
 
Fleet Advertising

Fleet Advertising is top of mind for many Fleet and Marketing Managers. Leveraging current assets to promote their Brand makes good corporate sense.  The challenge in most organizations is bridging the gap between what the marketing department want to do versus what is logistically possible. ICEPICK has experience in managing internal communications among departments to ensure a smooth transition from thought through execution.

Since the Marketing Managers are ultimately accountable for the manner in which their marketing dollars are spent, it is paramount to ensure the largest ROI for both departments. It has been statistically proven that Commercial Vehicle and Fleet Vehicle graphics are the most effective form of media exposure you can buy! It is the lowest CPM, with the highest impact of any advertising medium available today.

The high cost and down time commitment of stripping and reapplying traditional vinyl wraps in the past has limited marketing departments and fleet managers to a single permanent message on their trailers. Promoting the corporate brand was the only obvious long-term choice. The concept of having quickly applied interchangeable signage has marketing departments taking a new look at their fleet advertising. Fleet advertising has now expanded to incorporate seasonal, targeted and promotional messaging.

ReGripp™ requires no stripping of existing graphics or special large scale preparation of trailers. Many fleet managers have used ReGripp™ to revitalize old tired fleets with a bright new look. Installation is fast and efficient, minimizing down time which is a huge benefit for logistics and scheduling issues previously associated with fleet advertising.
 
Billboards

Billboard advertising is one of the most effective ways to get your message in front of audiences. People spend an incredible amount of time commuting to and from work, traveling between appointments and sitting in their vehicles. The challenge is that it is not only expensive, but location limits your reach solely to the roads where your advertisements are placed. Utilizing the FREE media space located on the side of your trucks opens a whole new world of possibilities. Using your own fleet or our partner relationships with other fleet vehicles with optional GPS locators allows marketing departments to plan and reach targeted consumers when they travel and commute.  

Interchangeable signage using the ReGripp™ system has opened the possibility of using trucks and trailers as moving billboards to advertise at a fraction of the cost of traditional stationary signage. You no longer have to wait in the queue for your desired location. ReGripp™ moving billboard technology delivers your message to desired points of interest.
Incorporating outdoor signage into a marketing strategy has a proven track record in its effectiveness to reach an audience. Efficient interchangeable truck signage has expanded the scope and reach of this medium. It is no surprise that progressive marketing departments everywhere are embracing this new mobile messaging tactic.
Call us today to discuss how the ReGripp™ system can expand the scope and reach of your outdoor signage strategy.
 
Environmental

Minimizing the negative impact we have on the environment is top of mind for the majority of corporations operating today, as well as the team at ICEPICK.  

We are pleased to have a system that is reusable, recyclable, replaceable, and biodegradable.

We will continue to refine our manufacturing processes, reducing our footprint along the way.