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Cross Promotions
Cross promotions allow companies to leverage audiences for related product and services. Many marketing companies are quick to acknowledge the power of these campaigns. Messaging this co-relationship is usually done in a cross promotion format that runs for a specific limited duration of time. Traditional trailer wrap systems don’t allow for this level of message flexibility. The cost of applying and subsequently stripping trailers makes the use of truck fleets cost prohibitive.
The simple solution is ReGripp™. Partners are now able to take advantage of mobile advertising space in a cost effective and efficient manner. This is the perfect opportunity to work a joint initiative in which the cost is shared or passed through to suppliers. While companies are focusing on driving customers to a store, manufacturers are more interested in brand recognition and consumer visibility. Satisfying the goals of both store owners and suppliers is often accomplished through effective cross promotions. Cross promotions can ensure that all parties achieve the desired effect of reaching a massive captive audience for a very low cost per thousand views. Shared costs, shared vision, better results!
