1:1 marketing specialists

We can develop an end-to-end solution that make your marketing efforts more effective.

We can start with creative and concept development, or we can work within your current creative framework to supplement existing campaign efforts.

Use our unique and proven methods of driving consumer interest and engagement to enhance your promotions and contests by driving up awareness and consumer participation.

Maintain Online Engagement: By leveraging our unique tactics like snapNwin™, Spot-the-DOT™, and ReGripp™, we can ensure greater awareness, increased engagement and a follow through to an online destination.
 
Drive Awareness and Increase Loyalty
 
ICEPICK’s methods will help deliver compelling and relevant messaging in order to make your promotions work harder, deliver better results and resonate strongly with your target consumer.
Spot-the-DOT™ can increase visibility, enhance message retention, break-through and recall.  

snapNwin™ is a highly-tactile, versatile tactical piece that can be used in a variety of ways to make your messaging stand out and stick in a busy and distracting messaging environment.

ReGripp™ provides you with the most innovative, flexible, and cost efficient medium to deliver your brand and your partner’s promotional messaging to consumers across Canada using the streets where they commute.

The 3 aforementioned tactics are well suited to an online Call to Action - we specialize in secure and engaging online components to meet the needs of our clients and consumers.

Around all of these elements, ICEPICK can provide contest mechanics, creative development, multicultural adaptation and more to make your efforts meet your objectives.
 
 
Out of Home (OOH)
 
Consumers spend more than 50% of their time outside of the home and more than 5 hours a week are spent commuting.* Out-of-home media presents a means of connecting with this consumer.
*Source: TNS Canadian Facts

Out-of-home is the oldest and fastest growing form of advertising. In North America, out-of-home is generally categorized into two groups: traditional and non-traditional. The first group includes
types which have been available for a longer time, such as; posters, transit shelters, street level, mall posters, superboards, permanents, bulletins and murals. Non-traditional is everything else.

ICEPICK understands that Non-traditional out-of-home has been growing exponentially over the past few years. As such, we have have researched the popular places in which advertising is being placed, such as - truck sides, transport trailers, elevators, bathrooms, change rooms, waiting rooms, hubcaps, golf carts, parking lots, rickshaws and the sky's above us. The most profound impact in relation to impressions and CPM is on the moving billboards known as trucks and trailers. Measurement of circulation comes from combining vehicular and pedestrian traffic.
 
Guerilla Marketing
 
Guerilla Marketing is one of the  most effective methods of delivering a message to a mass audience without an enormous outlay of capital. As stated in Wikepedia - The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. 
 
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience.
 
There are a plethora of ways to execute a Guerilla Marketing campaign. ICEPICK has a collection of experienced professionals from diverse areas of the marketing world. Nothing is more fun than executing a strategically devised Guerilla Marketing campaign. If you are looking to capture an audience in a unique and unconvential way, contact us today so we can get the viral buzz rolling.