A Fleet graphic will deliver the most efficient return on your advertising dollars. According to a study conducted through the American Trucking Association, the average fleet graphic can generate as much as 16 million impressions annually.

Statistics, program impact and quantifiable results are required to substantiate marketing dollars spent to promote your business. The ReGripp™ system can help provide such metrics and can be measured! Not only does the system deliver messaging at a fraction of the cost of traditional outdoor advertising, but because it’s always on the move, your message is continuously exposed to new audiences.

If you are not leveraging the ad space on a potential moving billboard system navigating the streets of your target areas, you are not capitalizing on one of the most powerful and cost effective advertising medium available today. Progressive companies have come to realize that outdoor mobile advertising is growing in popularity because you have a captive audience whereby the message can’t be ignored.

Why would you consider outdoor mobile advertising?

The following statistics were provided by 3M

"Mobile media advertising boosts name recognition 15 times greater than any other form of advertising and costs approximately 50% less then traditional outdoor advertising methods of comparable exposure!"

In our modern world, with more educated and discerning consumers who have a wider range of entertainment and media options than ever, it is extremely difficult for many companies' advertisements to reach their target markets. Mobile outdoor advertising is the perfect way to get your message out on the streets in front of your customers. Eye catching large scale graphics and messaging   captivate consumers with advertising punch. Making it mobile provides exposure to varied locations with new audiences on a daily basis.
 

• 91% of consumers notice your vehicles' decals
• 75% develop an impression based on your decals
• 29% make a purchase decision based on that impression.
   

96% of North Americans travel in a vehicle each week either as driver or passenger! Vehicle advertising reaches a large audience without discrimination.  With an attractive price tag, ReGripp™ delivers a very cost effective system of interchangeable messaging to target this audience. Rather than just promoting one’s brand on the side of trailers, ReGripp™ provides the ability to coordinate time limited promotional and advertising campaigns. Removing and applying new messaging to the sides of trailers is now a quick and easy process.
 

The Marketing Landscape is Changing

• The number of drivers has expanded 3 times greater than population growth
• Household vehicles have increased 6 times faster than the population rate
• Daily vehicle trips and kilometers/miles have quadrupled versus population growth
• Commuting kilometers/miles has increased 37% in the past 10 years due to suburb expansion
• Travel time to work increases 24% in the past 10 years due to congestion
• Drivers spend an average of 1 hour 35 minutes daily in their vehicle
   

Media cost per thousand viewers

Semi-trailers, coaches and truck advertising offer one of the lowest costs per viewership than any other media. Visit our GALLERY to view how some of our clients are benefiting from the power of ReGripp™.

Self Adhesive has traditionally been the way to engage this outdoor audience, and remains effective for long-term campaigns. ReGripp™ provides the ability to change your message more frequently.

Static Billboard Advertising vs. Fleet Advertising

Static billboard advertising has a major drawback…….it can’t move! Key locations are high in demand and need significant lead time for booking. Coordinating advertising campaigns or promotional venues with the availability of billboard signage is a challenge most marketing and advertising companies don’t enjoy. Leveraging your fleet of trucks or our logistic partnerships can get you in front of your target audience when you want and where you want.

Vehicle wraps are a fast growing segment of the out of home / outdoor advertising industry. According to the OAAA (Outdoor Advertising association of America), mobile advertising can be the most effective and cost efficient form of outdoor advertising with a lower CPM than any other form of media.